![]() Even though Amazon is the biggest e-commerce merchant in the US, online sales account for just 11% of all retail, so expanding into physical stores is a way for it to maintain its healthy growth. What is clear is that all this work points to Amazon's increased interest in brick-and-mortar retail, a market with huge potential for the company. She added that Amazon is a "master of media," able to garner lots of news stories for every new store opening, but it has yet to prove any of these new concepts is successful or can help grow its business.Īmazon declined to comment for this story. That's what all this is telling me," Sucharita Kodali, an e-commerce analyst for Forrester, said about all these store concepts. "You're throwing a lot of stuff against the wall and it's not sticking. If there is, few people have been able to figure it out. Now that Amazon is one step closer to a baker's dozen of store formats, it's worth taking a second to ask if there's some brilliant strategy hiding under this grab bag of store ideas. But the only store with big numbers is one that Amazon bought: Whole Foods, with 500 locations. Four of these concepts are for groceries. If you've been keeping score back home, that means Amazon is now operating seven separate store brands, and it's planning to open one more later this year. This past week, the company opened yet another new store format, this one called Amazon Go Grocery, a tech-infused 7,700-square-foot store in Seattle that lets shoppers pick up produce and other fresh foods without having to check out with a cashier. ![]() It's clear the company is still experimenting, but it can be a lot for shoppers to process. ![]() Now the online retail giant runs all kinds of physical stores, from booksellers to grocery pickup locations to cashierless convenience stores. Four years ago, Amazon raised eyebrows when it launched its first brick-and-mortar location.
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